Avenues Cosmetics
Avenues Cosmetic Surgery Center provides the best quality, comprehensive, and holistic care to men in India at an affordable cost. A gold-medalist team of hair specialists and caring professionals is committed to delivering the desired hair growth.
Dr. Kinnar Kapadia, the owner of Avenues Cosmetic, is a gold-medalist, award-winning, and certified hair transplant surgeon in Ahmedabad.
Improve traffic, increased leads and organic visibility
Industry: Hospitals & Doctors
Challenges
- Improve traffic from organic search
- To get a first-page ranking for competitive keywords
- Increase hair transplant leads
- Convert visits to bookings
- Build nationawide awareness
- Maximize visibility
- Improve user experience
- Increase qualified traffic on website
- To identify the gaps in the SEO, a six-month execution plan was strategized
- Unable to find the reason behind the dramatic ranking drop
Strategy
Competitor Analysis and Technical Audit: We conducted a thorough competitor analysis and a technical audit of the website. While link building, content creation, content distribution, and web design are vital to successful SEO, these “front-end” tactics won’t be effective if the “back-end” isn’t optimized. Our basic technical audit included identifying broken links, ensuring proper usage of H1/H2/H3 tags, and checking bolded words. We also delved into the more complex aspects like servers, IP addresses, DNS services, and web hosting. All identified issues on the website were fixed.
Technical Optimization: If on-site factors are hindering your SEO efforts, technical optimization is essential. Digital Sky 360 successfully addressed and resolved all technical issues on your site.
Offsite Audit: We performed an offsite audit, focusing on activities like manual link building, social media marketing, and guest blogging to improve your website’s ranking. These efforts ensure that your website gets referenced across various platforms on the web.
Keyword Research: We conducted extensive keyword research to understand what people are searching for, allowing your content to be in the right place at the right time. This is an ongoing process as competition and trends continuously evolve.
Content Audit: we have conducted a content audit to provide a qualitative analysis of all the content on your website. This helps in developing an effective marketing strategy and identifying what content has performed well and what hasn’t.
Content Freshness: Search engines favor fresh content, but it’s crucial to balance quality and frequency, particularly in terms of keyword density, relevance, proximity, etc.
Blog Posting: We regularly post blogs related to frequently asked questions about hair transplants to engage your audience.
SEO-First Approach: At Digital Sky 360, we believe that an SEO-first approach goes hand-in-hand with website maintenance. Proper site architecture and content development are key to improving visitor experience and SEO.
Long-Tail Keywords: Long-tail keywords offer incredible benefits, including increased search volume, higher click-through rates, higher conversion rates, and easier, quicker ranking.
Call-to-Actions (CTAs): Effective CTAs are crucial for conversions, revenue, business growth, and profitability.
Social Media Promotion: Despite the numerous content promotion methods available, none are as effective as leveraging social media platforms.
Local SEO Strategy: A robust local SEO strategy enhances customer experience, improves your SERP position, and keeps you ahead of your competitors.
Google My Business: Staying on top of your ‘Google My Business’ listing is an ongoing process, but it’s worth the effort as it significantly increases your search engine visibility.
On-Page SEO: On-page SEO not only improves your website’s visibility but also supports successful internet marketing campaigns.
Quality Backlinks: Securing quality backlinks from high-authority websites in a natural way leads to a surge in rankings, increased referral traffic, exposure to a new audience, and most importantly, a boost in sales.
On-Page SEO Strategy: To ensure people find your website quickly, it’s crucial to implement an on-page SEO strategy. This will increase traffic, enhance accessibility, and improve page load speed.
SEO Commitment: Regardless of your SEO goals, you must commit at least six months to see significant results.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Results
- Generated a total of 10x conversion from (Calls, Emails, Forms, GMB etc.)
- Doubled organic traffic
- 75+ new referring domains
- Increased visibility in targeted cities
- 260 leads generated totally out of which 125 from Social Media and 70 from PPC
- 3.39% average conversion from Google SEO
- 49.45% increase in organic traffic
- Number one ranking for high volume, high converting keywords in 90 days
- 125 of 200 target keywords improved in Google India rankings
- 75+ of the target keywords rank on the first page of Google India
- Historical backlink profile increase