Increase of 92% in ROAS, Leads, and Decrease in Cost Per Conversions for Adorn Cosmetic Clinic
Adorn Cosmetic Clinic is one of the best clinics of hair transplant and cosmetic treatment in Ahmedabad who wishes to attract more target leads along with ensuring maximum profitability on their Google Ad campaigns. The aim was to redesign their PPC strategy to gain better targeting, lower CPC, and higher high-intent conversion. Contact Digital Sky 360 if you’re looking for the best PPC Agency in Ahmedabad!
Challenges
- Large investment in ads with low returns because of incorrect targeting of keywords and irrelevant clicks.
- Poor targeting of the audiences where the creatives are not aligned to the interests of the audiences.
Our Strategy
Restructuring of campaigns:
We differentiated the campaigns into treatments of high-intent keywords to get relevant traffic.
Ad Copy Optimization:
We launched creatives targeting specific interest demographics.
Landing Page Alignment:
We developed conversion-oriented pages that had high CTAs, reduced lead forms, and WhatsApp connectivity.
Bid Strategy & Budget Optimization:
We moved to maximize conversions. We provided more budget to the most successful campaigns.
Tracking & Conversion Fixes:
We improved phone call lead tracking and resolved a number of “Needs Attention” statuses in lead form conversions.
Results Achieved!
Campaign Summary (Apr 1- July 29, 2025)
- Total Cost: ₹104,576.91
- Total conversions: 536 (increased by 514 in comparison with the previous period)
- Clicks: 9097 (increased from 6403)
- Impressions: 148,212 (an increase of 104,949)
- Cost of conversion: ₹195.11/- (this is improved by ₹80.06)
- Optimization scores come to between 70 and 80%, with daily budgets mostly in the same range, on top campaigns.
Campaign Metrics (March 1 – May 30, 2025)
- There were 11.4K total clicks (up 10.5K).
- Prices: ₹103K (increased ₹85.4K)
- Conversions: 493 (increase of 486)
- Cost per conversion: ₹209 (better by ₹2.33K)
Campaign Metrics (from Jun 1, 2025 to Jul 28, 2025)
- Total Clicks: 3.35K (down by -860)
- Cost per conversion: ₹158 (improved by ₹200)
- Lead form submissions: 294 (up 256)
- Price: ₹46.4K (increased by ₹23.9K)
Leader Group Summary
May 2025 leads are totaled up to:
- Contacts: 580
- Phone call leads: 13
- Forms of lead submission: 196
- The month ends with a total lead result of 593.
Conclusion!
Adorn Clinic used conversion-optimized landing pages, tailored creatives, and optimization techniques. This brought about 2x growth in the number of leads generated by PPC and 92% growth in ROAS. Contact Digital Sky 360 if you’re looking for the best PPC Agency in Ahmedabad!
