SKJ is a unique jewelry house in Ahmedabad, Gujarat, founded in 2004. They provide exquisite wedding jewelry that focuses on reimagining classics while retaining their cultural context. Known for its ever-evolving and opulent jewelry, this brand is known and trusted all over Ahmedabad.
Creation of a user-friendly website with an effective content marketing strategy.
Creation of logo, banners, and corporate stationery designs like visiting cards, diaries, invoices, envelopes, letter heads, posters, and handbags.
Management of social media platforms, including Instagram and Facebook, and their content strategy.
Generate awareness and engagement through organic and paid advertising across social media platforms
While SKJ has a strong reputation in Ahmedabad, it did not have any establishment in the digital arena till 2021. For a business that relies on customers visiting showrooms, the destruction caused by the pandemic cannot be ignored. So, with a vision to increase the footfall in the showroom, we were tasked to find digital solutions to help with this issue. Rebranding of an organization while maintaining the existing brand equity is definitely not an easy task. But thanks to our tight-knit team who managed to do it so beautifully.
Increased the web presence by employing SEO and embracing social media via a top-notch content marketing strategy.
Designed SEO strategy relevant to the search query to amplify visibility.
Used a refreshed asset approach for content creation like corporate photoshoots, corporate film-making, animated video, motion graphics, static and dynamic posts, video editing, and compositing.
Ran a paid lead generation campaign like the Navratri campaign and the Lagnoutsav campaign that could result in more user-generated content.
With excellent branding, SKJ is to open a second store.
A total of seven keywords appear on the first page of Google results.
A dramatic improvement has also been seen in the brand's recall value.
A better corporate identity helped the users to recognize and trust the brand.