Challenges:

While SKJ has a strong reputation in Ahmedabad, it did not have any establishment in the digital arena till 2021. For a business that relies on customers visiting showrooms, the destruction caused by the pandemic cannot be ignored. So, with a vision to increase the footfall in the showroom, we were tasked to find digital solutions to help with this issue. Rebranding of an organization while maintaining the existing brand equity is definitely not an easy task. But thanks to our tight-knit team who managed to do it so beautifully.

Solution:

• Increased the web presence by employing SEO and embracing social media via a top-notch content marketing strategy.
• Designed SEO strategy relevant to the search query to amplify visibility.
• Used a refreshed asset approach for content creation like corporate photoshoots, corporate film-making, animated video, motion graphics, static and dynamic posts, video editing, and compositing.
• Ran a paid lead generation campaign like the Navratri campaign and the Lagnoutsav campaign that could result in more user-generated content.

Impact:

• With excellent branding, SKJ is to open a second store.
• A total of seven keywords appear on the first page of Google results.
• A dramatic improvement has also been seen in the brand's recall value.
• A better corporate identity helped the users to recognize and trust the brand.
• Increased brand awareness in the local market.
• Impressive social media presence.