All 4 Seasons is amongst the top luxury travel providers in India and is a part of Traveller Made. They are passionate about travel and sharing the world’s wonders on the leisure side and providing corporate travelers with best-in-class services to facilitate their business travel needs.
While working on All 4 seasons, we realized that this project has a different promotional language, theme, and most importantly offers and pricing of its own. So, its communication has to be simple and organized in order to target the right audience. This client does not require any corporate design but a realistic touch for each post. Though they had an online presence, their brand personality was missing. The best part is that our client knew what he wanted, and that is what made the challenge seem like an opportunity.
With the help of a detailed study on the audience insights, we adopted a strategy that helped us reach the target audience by giving a realistic touch. Our aim was to capture the market at a steady pace. So, we tried to focus our communication on two angles, frequent postings and covering the right location at the right time. And it actually started working.