How The Address Achieved a 400% Lead Surge in 90 Days with Google Ads
The Address is the best co-working space provider in Ahmedabad. They provide the benefits of luxury and mid-range shared working spaces in Ahmedabad. As the competition grew and the digital space got crowded, the brand sought to generate high-quality leads. To be in the market, they collaborated with Digital Sky 360, the best PPC agency in Ahmedabad.
The Challenges
- An overcompetitive market that bears tough competition.
- Unsuccessful previous campaigns that provided low-intent leads.
- Budget waste because of generic and blanket targeting.
- The absence of localized high-intent buyer segmentation.
Our PPC Strategy
The Address collaborated with one of the most efficient PPC agencies in Ahmedabad in order to revamp results. These were the strategic pillars that we followed:
Precision Keyword Targeting
- We integrated transactional high-intent queries such as “co-working space in Ahmedabad,” “virtual office,” and other simple transactions like “Shared Workspace Near Me” to the top of the list.
- CPC was cut down by employing long-tail keywords and enhancing relevancy
Localized Audience Segmentation
- We geo-targeted premium locations such as Prahladnagar, Bodakdev, and SG Highway.
- We showed the ads to the audiences belonging to particular income levels, ages, and online activity.
- We performed A/B testing on multiple ad creatives and improved the CTR.
Conversion-Optimized Landing Pages
- We customized the landing page with 360° walk-throughs, interactive maps, and mobile-friendly forms.
- The bounce rate on these pages was reduced by 30%.
Advanced Conversion Tracking
- We traced the leads through form fills, direct calls, and WhatsApp communication.
- The distributed budgets are actively reassigned depending on the performance of ad groups.
Results Achieved
- There is a 400% increase in leads.
- There is a 48% decrease in CPL.
- The ROAS is 2.5 times.
- Click Through Rate (CTR) is reduced by 62%.
- Additionally, the bounce rate is also reduced by 30% on campaign-specific landing pages.
Sum up!
The Address is emerging as the leading lead-generating brand in Ahmedabad. This is because of smart PPC execution, hyperlocal targeting, and ad-to-landing page matching. Reach out to Digital Sky 360 and get the same qualified leads!
