How The Address Achieved 10× Organic Traffic and 185% More Leads
Based in Ahmedabad, The Address is an Indian coworking space provider. Although the brand had a good reputation in the market, there were challenges associated with differentiation online because of the rising competition. To reverse this, The Address teamed up with Digital Sky 360, one of the best digital marketing services in Ahmedabad, to have a complete search engine optimization strategy. They mainly want organic searches and attract new customers who are looking for the best co-working space in Ahmedabad to enhance their productivity!
Objectives
The SEO plan targeted four major things:
- Organize better organic traffic to the website.
- High position rank of high-intent keywords like “co-working space in Ahmedabad.”
- Develop more lead generation from organic sources.
Challenges
By working in such a competitive business environment in Ahmedabad, The Address was facing the following problems:
- Weak on-page structure and no user intent content.
- They have very minimal leads and no traffic on the website.
- There are irrelevant keywords on their landing pages.
- Their social platforms were not targeted with the correct geo-targeting to the highest quality leads.
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Strategy Implemented
1. Technical SEO Audit & Fixes
A complete audit process identified major technical problems.
- Problems of broken links, crawling, and slow page loading have been addressed.
- Better website structure and indexing increased.
- Applied schematic markup on housing advertisement and contact data to have more SERP locations.
2. Keyword Research & Mapping
We identified the high value and geo-specific keywords which included:
- Minimalist small office design
- Coworking space in Ahmedabad
- The address coworking space
These high-volume keywords have been incorporated in web 2. O’s, articles and blogs by our content writers.
These keywords were also laid strategically on landing pages.
3. Local SEO Enhancements
The Address boosted the local presence.
- We update the Google Business Profile, images of the new property, NAP, and posts regularly.
- Attaining local listings in the high authority directories.
- Gathering and publishing good feedbacks by customers in order to increase confidence.
4. SEO & SERP Optimization
- We prioritized on ranking organically in AI overviews and SERP features. To this, we optimised local keywords in each city.
- We created a separate Google Business Profile for every location that we targeted, such as Pune, Hyderabad, Chennai, Makarba, and many more.
Note:- We created 17+ business profiles for the same, and we also provide good-quality business leads! |
Results
The SEO and online marketing activities provided such effective work within one year:
- A 300% rise in organic traffic with Google.
- 185% of qualified leads with higher ranking and content optimization.
- 1,600+ questions that are created as a result of a lead form and DM.
- Also, we got 6.03K high-quality Backlinks, 5.71K referring URLs, and new 535.00 Referring Domains.
Conclusion
The Address managed to digitally transform its performance using a data-based approach to SEO and local marketing strategy. Digital Sky 360’s SEO strategy led to higher-qualified leads and made The Address a household name in the luxury real estate market of Ahmedabad.
