Health1 Social Media Case Study: 37319% Instagram Reach Growth & 1899% Facebook Reach Boost
Health1 Super Speciality Hospitals has seen phenomenal growth on its social media in the past three months. The hospital has also consolidated its online presence and enhanced patient connections. Contact Digital Sky 360 – best social media marketing agency in ahmedabad– to gain engagement on Social Media!
Challenges
- Competition with established brands in the healthcare industry on the web.
- Establishing confidence and credibility in a touchy industry such as healthcare.
- Poor starting follower base on Instagram and Facebook.
Our Strategy
- We posted 100+ posts in last 90 days.
- We organized festivals and awareness campaigns that people can relate to (e.g., the Raksha Bandhan campaign).
- We were dedicated to reels & video content to increase the reach.
- We shared the community-focused content, tips to know, patient stories, and emotional content.
Facebook Performance
- The hospital profile on Facebook reached 156.6K people, which is an increase of 1899% in only three months.
- The page also gained 21 new fans, increasing by 600%, pointing to increased brand liking.
Instagram Performance
Instagram has become the effective engagement platform.
- The account has a total reach of 1.41M, which represents an increase of 37319%.
- Video content was particularly useful and led to 2.97M views and 11.5K interactions.
- Post-level performance shows that 83 of its posts created 76.8K reach, 132K views, and 3.6K interactions.
- Significantly, post saves show 1700% growth, and shares show 1853% growth, reinforcing the high value of content to followers.
- Followers went up to 3,097 by a margin of 235% in the 90 days.
Conclusion
Health1 Super Speciality Hospitals has been one of those companies that managed to use social media to widen its online presence, reach out to patients, and enhance trust. Through data-driven strategies, the brand is in the right position to keep moving up its digital path.
