Boosted Organic Visibility and Patient Leads
All India Multispecialty Hospital, AIMS Care, which is located in Ahmedabad, was looking to attract more patients to its hospital through its online presence and organic search traffic. The hospital had an enviable treatment record and a wide array of specializations, but its online presence was very low. Consequently, the site was not attracting new patients who seek online treatments, doctors, or hospitals. The management realized it needed to improve its online visibility. They then hired an established SEO firm that would enable them to gain more organic traffic and generate new patients using good search engine optimization strategies. Are you a medical professional and want to get more customers online? Then give Digital Sky 360 a call; we’re Ahmedabad’s top SEO firm and digital marketing agency.
The Challenge
Bad Keyword Rankings:
Poor Local Visibility:
Poor engagement:
Strategic SEO Approach
1. Technical Optimization
- We improved the speed of the site by 45% and made it mobile responsive.
- Organized in-page linking and meta tag optimization on the side of the services.
Organic Traffic
2. Keyword Targeting
- Our writers wrote content for service pages and published informative blogs targeting search terms like “best doctors in Ahmedabad” and “hospital & health check-up services.”
- We focused on and developed content with more than 100+ targeted keywords, which rank on Page 1.
- We added service-specific landing pages targeting each medical specialty they provide.
3. Reputation Building
- We shared health tips, patient stories, and doctor’s profile to establish credibility.
Results Achieved
- 70.25% rise in organic traffic.
- Rank in the top 3-5 places in more than 50 keywords with local and branded search purposes.
- An increase in patient inquiries by 40%.
- There is a 25% enhancement in online appointment requests.
- We got 227.00 new referring URLs (the total no. of links) and 240+ new backlinks in 6 months.
- Also, we achieved 118.00 referring domains (the no. of unique websites that link us to new clients).
- There is a 70% growth in organic online reach.
- We find substantial organic visibility with constant growth in the performance chart till 2025.
