Know How Strategic Content Boosted Reach by Over 500K in One Month
AIMs Care is a successful healthcare provider in patient care and medical excellence. Although their presence appears strong in the offline environment, social media performance was not leveraged and up to the standard of their potential audience. To fill this gap, we developed a content driven strategy in order to increase visibility and engagement with the audience on Instagram and Facebook. Contact Digital Sky 360 to get the best Social Media Expert!
Objectives
- Boost patient and follower interactions and engagement.
- Increase organic and paid traffic to get more visibility.
- Increase the thinking power of credibility and consciousness of AIMS Care on the Web.
Our Strategy
- We ran targeted ads to reach most non-followers.
- We posted regularly (educational and engagement posts).
- We tried to spread reels, advertisements, and content diversification to increase visibility.
- We added engagement CTAs to promote likes, sharing, and profile visits.
- We balanced the organic growth with paid campaigns to scal
Outcomes (Jun 01, 2025 – Jun 30, 2025)
Instagram Growth
Followers: 1.7K (+2.1% compared to May, 2025)
Reach: 1.03M (increased by 58079%)
Views: 1.17M (up 12982%)
Interactions: 618 (increase of 50%)
Post Reach: 3.5K (increase of 76%)
Post Views: 6.6K (92% increase)
Post Interactions: 192 (up 56%)
Facebook Growth
Page Likes: 4.8K
Page reach: 539.3K (increase of 27988%)
Page Views: 534 (up 126%)
New Fans: 5 (encreased by 100%)
Posts: 19
Key Takeaways
The campaign achieved exponential results, as the Instagram reach has reached 1 million, whereas Facebook impressions have surpassed 500K within a month. Ads were also the highest contributor to visibility, but a regular posting sustained the organic growth. The way to optimize brand presence and digital credibility succeeded, and AIMS Care had a good base to continue engagement.
