Know How Data-Driven Content Increased Engagement and Reach Significantly
The Kamron Group is a healthcare organization that focuses on providing high-quality medical products and services. In a bid to develop a stronger online presence and enhance interaction with the fans, Kamron Group introduced an effective content strategy on Instagram and Facebook. Although the brand enjoyed a reputable standing offline, the utilization of social media sources was rather weak and did not represent the true potential of the brand. Contact Digital Sky 360 to get the best Social Media Expert!
Objectives
- Increase communication and contact with the followers.
- Proactively create additional organic reach and visibility.
- Build brand credibility on Instagram and Facebook.
Our Strategy
- We produced interesting, explanatory, and attractive content to appeal to the desired group.
- We make use of ads and an increase in content to gain internet space.
- We built CTAs that focused on engagement-driven likes, comments, and shares.
Results (Jul 08, 2025 – Aug 06, 2025)
Instagram Growth
Total Followers: 699
Total Reach: 55.4K (increased by 40% in the past 30 days)
Total Views: 80.3K (increased 56% in the last 30 days)
Total Interactions: 290 (up 76% over the past 30 days)
Banner Interaction: 0.52%
Insights
- The reach was also very high due to ad campaigns (55.3K + non-followers reached).
- Viewership increased significantly, and ad content contributed to 79.8K views.
- Engagement increased by 76%, with ads resulting in 230+ engagements.
Facebook Growth
Total Page Likes: 35
Page Reach: 63.9K (increase of 56% in the last 30 days)
New Favorites: 16 (increased by 433% over past 30 days)
Page Views: 177 (Up 26% in the last thirty days)
Post Impressions: 70.2K (increased by 53% in the prior 30 days)
Key Takeaways
Instagram ads were very effective in targeting new audiences, and more than 79K non-followers were reached.
Facebook audience growth was slow and steady, indicating that regular posting leads to growth of fans.
The key influencing factors on performance were interest-based CTAs, consistent posting, and ad optimization.
