Know How Ads and Content Boosted Reach by 1100%
SMS Hospital Vadodara is the most successful healthcare provider that needed to strengthen its online reputation and make patients trust the hospital because of social media. Despite the good quality of medical service delivery, some of the issues facing the hospital were: Contact Digital Sky 360 – best social media marketing agency in ahmedabad– to boost reach on Social Media!
- Less visibility and reachability on Instagram and Facebook.
- Weak levels of interaction and engagement.
- The company requires gaining more digital branding to be recognizable amid the healthcare instructors.
Our Strategy
We passed these obstacles in July and August 2025 through the methodology of organized structured content:
- We focused on education-based positions, health-related awareness, and patient-directed content.
- To ensure maximum reach, we merged the approaches of ad campaigns, reels, and feed posts.
- More frequency of posting.
- Including paid promotions in order to reach other people outside the followers.
- Enhanced interactive content formats (videos, stories, and reels) to increase interaction.
Results (July 7 – August 5, 2025)
Instagram Growth
Total Followers: 2K
Total Reach: 154.9K (increased 1123% over the past 30 days)
Total Views: 280.6K (Up 932% in last 30 days)
Total Interactions: 1.1K (52% increase in the past 30 days)
Interaction Rate: 0.71%
Reach Insights
- Ads achieved a majority of reach: 160K+ users (mostly non-followers).
- Feed posts & Reels lead to organic growth.
Growth Insights (May 23 – Aug 20, 2025)
- General growth: +525 followers.
New Followers: 607
Facebook Growth
Total Page Likes: 837
Page Impressions: 331.4K (increase of 179% in last month)
Page views: 1.2K (increased by 90% over the last month)
New Fans: 6
Impressions: 442.7K (increase of 185% in the last 30 days)
Engagement with Posts: 21 | Reaction: 21
Video Plays: 200
Key Takeaways
- Instagram saw a dramatic rise in reach (1123%) and views (932%) and represents one of the most important platforms of engagement.
- Facebook made an impact in brand awareness, as the number of impressions reached over 442K within a month.
- Frequent posting along with graphically inspired and informative healthcare content allowed SMS Hospital to connect better, with a sense of trust and familiarity.
