BP Blitz Organic Traffic Up by 121% in Local SEO Adelaide
The well-known Adelaide lawn care and cleaning business BP Blitz has made an effort to expand its internet visibility and attract more necessary traffic. The business hopes to boost traffic and draw in new clients. The site’s internet presence was poor, but its offline performance was good. This resulted from poor content optimization, minimal organic exposure, and inefficient keyword targeting. BP Blitz recognized the need for digital transformation. Therefore, they partnered with Digital Sky 30 to increase the online impressions.
Challenges
When BP Blitz decided to initiate SEO, the following were the main challenges that it had to grapple with:
- They were struggling with no search engine rankings.
- They weren’t able to draw enough organic traffic from their website for the local audiences that were actively searching for the “best garden cleaning services in Adelaide”.
- They have very low engagement because of inconsistent and targeted content posting. From these challenges, they decided to boost their online visibility via organic SEO practices.
Objectives
Their objective was clear, i.e., to improve the website’s organic visibility. To achieve this, they collaborated with Digital Sky 360 to implement effective SEO techniques.
Our SEO Approach
The SEO team has applied a complex approach, which is composed of:
- On-Site Optimization & Keyword Strategy
We optimized over 40+ keywords targeted, and this included high-intent local keyword phrases:
- “lawn cutting near me” – ranked from 40 to 02
- “Adeaide gardening services” – now ranked at 10
- “Garden cleanup services near me” – ranked from 38 to 9
- “Backyard cleaning service near me” – ranked from 35 to 8
- “Gardner prices” – now at 6
This helped the site to appear in Google search with searches that indicated buying behavior.
2. Local SEO Enhancements
- We optimized the local citations. The Google Business Profile was finally created to increase local visibility by a great margin.
- As the metrics reveal, Australia has added 185 organic visits on the basis of 98 ranking keywords, among which 102 are local-intent keywords.
- There is an increase of +10,400.0% business profile interactions.
Google My Business Overview
3. Content and Blog Development
A new content strategy was developed. It included blog posts and service pages with seasonal lawn care and garden maintenance advice and price guides. Also appeared in AI overviews.
4. Technical SEO & Performance Monitoring
We optimized core web vitals, the structure of the URLs, and interlinking. The trend in clicks (1.08K) and impressions (181K) had also steadily increased with an average CTR of 0.6%.
Additionally, we got the 40%+ boost in conversions within the first month..
- The organic traffic increased by 78.04%.
- In May 2025, the engagement rate was 68.84%; in July 2025, it was 71.21%.
- More than 80+ keywords improved hugely, and 50+ Keywords of them went to Page 1.
- From February to June 2025, their GMB profile generated 154 direct calls.
- Also, we got 841.00 new high-quality backlinks and 689.00 referring URLs with 97.00 new referring domains.
- There were 266 website clicks made only from the Google Business profile from February to June 2025.
Conclusion
With the help of a data-driven approach to SEO, BP Blitz achieved a much better performance in organic results, impressively increased local discoverability, and has even doubled its traffic volume. The company gained more qualified leads. They also improved their brand presence in the competitive Adelaide garden maintenance market with the help of Digital Sky 360.
