Kamron Group Achieved 200% Increase in Conversions with PPC Campaigns
Kamron Group wanted to increase high-quality leads for its division of Monopoly Pharma Franchise. The division was aimed at acquiring doctors, retailers, and distributors who were interested in the franchise option in the pharmaceutical industry.
Our Approach:
1. Keyword Segmentation
- We divided campaigns into a mix of specific keywords and exact/high-intent keywords.
- We analyzed the search terms on a routine basis to discard non-converting queries.
2. Optimization of Ad Copy
- We presented USPs as low investments with high returns, WHO GMP-certified products, and a range.
- Headlines that used A/B tests revolved around the aspects of profitability and trust.
3. Optimized Landing Pages
- Prepared pages with a specific call to action: Apply to PCD Franchise, and get the price list and certificates.
- Switched to Maximize Conversions. Set payment to ensure the highest-performing keywords receive budgets.
Results Achieved
Campaign Performance (Feb–Apr 2025)
2. SEO Growth Metrics
We tracked performance improvements across multiple KPIs, including impressions, clicks, and average position. The table below highlights the month-over-month growth achieved through consistent SEO efforts.
Performance Metrics:| Month | Impressions | Clicks | CTR | Avg. Position |
|---|---|---|---|---|
| June | 12,500 | 420 | 3.4% | 12 |
| July | 18,200 | 720 | 4.0% | 9 |
| August | 25,600 | 1,050 | 4.1% | 7 |
- Best performing campaigns:
- Leads Search | New: Avg. CPC ₹11.85, Conv. rate 13.15%
PCD Pharma Franchise | Leads Search: Avg. CPC ₹15.40, Conv. rate 10.07%
Jan–Feb 2025 Trend
- Clicks: 3.08K (↑ 2.63K)
- Conversions: 279 (↑ 232)
- Cost/Conversion: ₹146
Total Cost: ₹40.6K
Search Term Insights
The top converting search terms include:
| Keywords | Conversions | Conversion Rate |
|---|---|---|
| pharmacy distributor business | 4 | 40% |
| indiampart pharma franchise | 2 | 66.67% |
| pharmacy franchise cost | 2 | 100% |
- Many keywords are long-tail and very specific, showing high intent but low volume.
- Conversion rates are high (some 100%), but impressions are low for many high-performing terms.
Ad Performance Comparison
Ad Performance
| AD | Impressions | Conversions | Cost per Conversion |
|---|---|---|---|
| Ad 1: Low Investment High Returns | PCD Pharma Distributorship | 311,142 | 736.50 | ₹184.68 |
| PCD Pharma Franchise Company | Medicine Franchise Company | 85,615 | 131.67 | ₹135.83 |
This shows that the second ad had lower impressions but better cost efficiency than the first one.
Outcome!
Google Ads became a strong source of leads in the franchising business, Kamron Group. At Digital Sky 360, we helped as PPC Company in Ahmedabad Kamron Group establish their franchise business in 12+ new locations!
