Avenues Cosmetics
Deliver leads through PPC advertising
Industry: Hospitals & Doctors
Challenges
- The client needed local leads from Ahmedabad, Gujarat.
- The client was receiving fake leads from its website.
- The client was receiving very poor-quality leads.
Our Approach
Website Optimization
We analyzed competitors’ websites and identified several changes from a conversion and SEO point of view to help increase leads.
We recommended the client make certain conversion-friendly changes to the website to help convince users to contact us.
For example:
- Freeze the header with a “Contact Us” button.
- Since the client wanted hair transplant leads, we focused on providing relevant leads for hair transplants without wasting money on other treatments.
- We removed negative keywords.
- We optimized ads and keywords, leading to an improvement in keyword quality scores.
- Add a call-to-action form button at the top bar.
- PPC search campaign to increase ROI
- Advanced data-led approach to target the right audience
Results
- We achieved a 200% improvement in leads through search campaigns and also increased website leads.
- 260 leads generated totally out of which 125 from Social Media and 70 from PPC
- 6.39% average conversion from Google ads
- Clicks – (1.58k) increased
- Conversion – 53 Leads increased
- Return on Ad Spend (ROAS) – 92.2% increase
- Cost Per Clicks (CPC) – 16.15 Rs. decreased
Before
After
Why Google Ads
- There are many advantages of PPC advertising via Google and Bing. Some of the major ones are PPC is measurable and trackable, quick entry, incredible targeting options, provides loads of useful data, and gives quicker results.
- Data-driven ad campaigns deliver creative messaging and help the targeted people to see the real value. The ads allow you to offer ‘read-value’ to consumers. By exploring more in this area, you’ll get some serious rewards in return.
- An Adword audit is auditing the Adword account to evaluate its effectiveness. It helps to identify issues and improves overall health and performance of the account. Once you’ve done it, you can better focus on your target audience and get the desired outcomes from your PPC efforts.
- Historical data is nothing but looking for what worked in the past and implementing it. Once you get a hold of it, you’ll be able to start your new campaign with a fresh and confident mindset. By using this method, you can easily predict your future efforts and stop wasting time on areas that don’t work. It’ll help to increase your ROI on each campaign.
- With online promotion, you can reduce cost, measure every activity, increase brand engagement, target specific demographic, get more exposure and hold attention for a longer time.
- With PPC you can get fast and measurable results, reach the right audience and you needn’t depend on SEO or algorithmic changes.
