The increasing trend of social media and widely used social media channels are changing the marketing parameters and digital revolution is widely affecting the consumer buying cycle and decision making process where it’s extremely important for the brands to keep influencing & motivating buyers. Though influencing buyers online with right marketing mix can be a game changing formula like using influencer marketing or content marketing in form of pictures / images or video marketing on Youtube or thinking really out of the box and using Snapchat /TikTok